얼마전에 Web 2.0 컨퍼런스에 관한 소개글을 올린 적이 있는데, 아래와 같이 누군가 잘 정리를 해놓았네요. :)

전문보기 - Relax, Everything is Deeply Intertwingled

그 중 재밌는 부분 아주 일부 발췌 :)

James Currier pointed out that Tickle offers 300 self-assessment tests. 14 million active users have taken 200 million tests, which offer five insights into consumer psychology:
1. It's all about me. Tell me about me. Know me. Appreciate me.
2. Freud said that for humans there really only two things: sex and work, work and sex.
3. Your mind is different than your consumers' minds. (You: power, technology, knowledge, code, gadgets, work, dollars, sex. Them: puppies, babies, God, Nascar, celebrities, coins, sex.)
4. Psychology changes over time. Consumer psychology shifted circa 2001 to the point where more people were willing to use credit cards online, post photos online, and provide more personal information online.
5. Understand consumer motivation. At 25, it's competition. At 35, it's understanding who we are and where we fit in. At 51, it's affirmation of the choices we have made.