All about IT Trends : NABC 접근법

[NABC 접근법]

신규 서비스(또는 상품)를 개발하는데 있어 사용되는 몇가지 툴 중 하나가 NABC 접근법이다. NABC는 Needs, Approach, Benefit, Competition의 약자 순으로 고객의 Needs에 대한 서비스적 Approach와 고객에게 제공되는 Benefit이 경쟁사 대비 어떤 Cometition Edge가 있는지 검토하는 방식을 따르는 아주 간단한 툴이다.

가장 쉬운 예로 미니홈피를 들어보면, 미니홈피는 개인공간에 대한 니즈를 지인기반의 쉬운 개인 홈페이지로 접근하였다. 이에 미니홈피가 고객에게 주는 Benefit은 홈페이지 관리와 지인 관리가 용이하다는 것이며 차별화되는 경쟁우위는 Identity를 꾸미는 재미요소가 가미되었다는 점이다.

가장 쉬운 툴이지만 차세대 커뮤니티든 오픈마켓이든 위의 접근법에 대해 명확한 답변이 가능한지 자문해 볼 필요가 있다. 특히 요즘같이 웹 2.0이란 단어가 붙는 서비스야 말로 초심으로 돌아갈 수 있을테니 말이다.

* Needs : 고객의 Needs는 무엇이고, 최종고객은 명확히 표현되어 있는가?
* Approach : 고객의 Needs에 대한 이 서비스의 Solution은 무엇인가?
* Benefit : 이러한 Approach가 고객에게 제공하는 Benefit은 무엇인가?
* Competition : 이러한 Benefit은 경쟁자와 비교하여 무엇이 더 나은가?

# by harris | 2006/09/05 10:10 | 서비스전략 | 트랙백(168) | 핑백(1) | 덧글(2)

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Linked at Astraea’s .. at 2008/10/06 18:39

... straea’s Say about,,, NABC 접근법 Filed under: Thinkabout — astraea @ September 05, 2006 [NABC 접근법] trackbacked from. All about IT Trends 신규 서비스(또는 상품)를 개발하는데 있어 사용되는 몇가지 툴 중 하나가 NABC 접근법이다. NA ... more

Commented by Rhapsody at 2006/09/05 23:56

상위기획단계에서 유용할 것 같네요. 한가지 궁금한 것은 NABC 접근법과 관련된 이론에 대한 추가적인 정보를 쉽게 찾기가 어렵네요.

Commented by harris at 2006/09/06 10:36

[Rahpsody님] NABC 접근법은 SRI에서 개발한 것이니 SRI 사이트나 SRI를 넣어 구글링해보시면 더 찾으실 수 있을 듯 합니다.^^